the funny thing about completing this paper is that the topic i chose to research, environmentally friendly cotton alternatives, just so happens to relate to a eileen fisher's vision 2020 that i stumbled upon last friday. i've always had an interest in being green since middle school when it was first introduced to me. if there is something i can do to make a situation better, you better believe i'll do what i can. it's really hard to be green and environmentally friendly when it comes to fashion though because from the fiber being grown to weaved to dyed to constructed to transported there are so many small aspects people overlook to fully consider something being environmentally friendly. with ef's vision it looks like there is FINALLY going to be a retailer that is going to do everything possible to provide environmentally friendly clothing while also being a sustainable brand from every aspect of the company.
while researching textiles for my term paper it was clear to me that even fiber alternatives that are labeled environmentally friendly still harm the environment in some way. bamboo would be the best example of this. although the plant itself is extremely environmentally friendly, the process of creating the plant into a textile is the exact same as rayon which involves loads of harmful chemicals and energy...not so environmentally friendly now. so when i saw the types of fibers eileen fisher was using for her brand i was beyond excited to see tencel and hemp on the list.
it's certainly easier to purchase clothing that harms the environment because it's the cheapest. so brands like eileen fisher who strive to create clothing that are classic pieces that will stay in your closet for years to come their price points are a bit of sticker shock for me. however, this sticker shock can easily be justified because if you're going to wear quality clothing for several years and that's good for the environment it's totally worth it! heres a trick my professor taught my class as a way for her to justify purchasing prada sunglasses: take this top that's $158 and tell yourself you'll wear it at least 10 times, now take $158/10 and you get $15.80 per wear. once you wear that top for the 11th time it's basically free! this trick works with me all the time because when i buy something it's because i'm obsessed with it so i would easily wear that cropped button down ten times within the first two months of owning it.
eileen fisher's clothes are right up my alley! her designs are classics that are meant to be worn for several years so they provide you with a clean and classic look that you won't have to worry about going out of style any time soon.
shop my favorite ef looks: